LuLu Group Launches AED 100 Million Year-End Sales Campaign Across UAE

LuLu Group has initiated a comprehensive two-month year-end sales campaign across the United Arab Emirates, featuring promotions, discounts, and raffle prizes totaling AED 100 million. The campaign, named the “Festival of Promotions,” will be active in LuLu stores nationwide throughout November and December.

The announcement was made during a press conference held in Abu Dhabi on November 2. The timing coincides with the UAE's peak shopping and tourism season, which includes events such as the Global Village, the approaching Dubai Shopping Festival, and the upcoming 55th Eid Al Etihad celebrations.

Salim M.A., Director of LuLu Group, highlighted the positive outlook for the retail sector, attributing it to proactive measures by UAE leadership aimed at enhancing economic activity, tourism, and consumer confidence. He expressed anticipation for an "exciting year-end season."

Scheduled Weekly Events

The campaign complements ongoing initiatives including a customer reward program in partnership with P&G, the LuLu World Food Festival, and Diwali festivities. The upcoming weeks will feature the launch of winter fashion collections at LuLu Fashion Store and REO.

• Starting November 19, the "Super Friday" event, supported by Huawei, will offer deals on electronics, appliances, fashion, and groceries.
• From November 25, a beauty and wellness promotion will be held.
• Beginning November 28, special Eid Al Etihad offers will focus on UAE-made products under the AWWAL – Emarat initiative.

Prizes and Festive Offers

In early December, the Festival of Deals will coincide with the Dubai Shopping Festival, followed by Christmas and New Year promotions, including Midnight Sales during the final week of the year.

V. Nandakumar, Marketing and Communications Director, stated the company’s goal to maintain customer engagement throughout the season by offering weekly events with significant savings, prizes, and unique shopping experiences.

Expansion of Online Services

LuLu Group also reported growth in its online and quick-commerce sectors, particularly through its LuLu Minutes service. The company recently upgraded its mobile app to include money remittance features.

The press conference was attended by several directors and operations managers from the group.